Responsibilities are required when utilizing a bulk email program. Spam was a much larger problem in the early days of the internet than it is today. After many complaints about unwanted emails, laws were specifically written to clamp down on abuse. It is very important to understand these rules and keep current lists of those who choose to have their email address removed from the list. It is always better to share information with people who are glad to receive it.
Most of the software programs provide guidance on writing successful advertising copy. There will be information on using graphics in emails. More detailed information about a product can be accessed by way of links in the email message. Emails should be attractive, short and to the point but always offer more information on the web site. There will be various responses to any email campaign so it is wise to offer the basics quickly and easy links to more details.
Email software programs often come in free versions with the ability to upgrade to the full program. It is a good idea to get the free version first to see if it fits the needs of the campaign. It might be useful to do an internet search of rated software programs to see what others have to say. Check out what the competition is using but consider what might be best for the business at hand. Stay in touch and good luck!